Divi vs Ultra: Price Is a Draw, Divi Wins on Depth

Buy Divi. Divi and Themify Ultra cost exactly the same — $89 a year or $249 once, unlimited sites, 30-day refund on both — so price cannot decide this. Divi wins because the builder is the entire product and is funded accordingly: more modules, genuine custom image filters rather than presets, and a far larger layout library. Buy Ultra instead if you specifically need a built-in mega menu, which Divi does not have, or want 41 other themes in the box.

Get Divi   Get Ultra

Prices checked September 2026.

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These are the two multipurpose themes people most often shortlist against each other, and for good reason: both put a drag-and-drop builder at the centre, both do real-time editing, and both are sold as unlimited-site licences at identical prices. What follows compares them where they actually differ.

Elegant Themes’ Divi

Divi is a theme and visual builder from Elegant Themes, powered by the Divi builder. It handles most site types, and its strengths are attractive stock designs, responsive editing, a deep feature set and solid performance even on pages carrying a lot of elements. It is sold as an annual or lifetime licence for unlimited sites, and there is no coupon code that reduces it — our Elegant Themes coupon page explains what actually lowers the checkout total.

Themify’s Ultra

Ultra is Themify’s flagship theme, giving detailed control from header to footer. Its ready-made theme skins and site designs are what make it worth buying: they take a new site from empty to presentable faster than anything in Divi. It ships with the Themify builder, just as Divi ships with its own.

Divi vs Ultra: price and licensing

Divi and Themify Ultra pricing and licensing. Neither theme is sold on its own: Divi comes with an Elegant Themes membership, Ultra with a Themify club membership.

What you are buying	Divi (Elegant Themes)	Ultra (Themify)	Verdict
Annual price	$89 billed yearly ($7.42/mo)	Master Club, $89 per year	Draw
Lifetime price	Divi Lifetime, $249 one-off	Lifetime Club, $249 one-off	Draw
Sites per licence	Unlimited	Unlimited	Draw
Money-back guarantee	30 days	30 days	Draw
What the membership includes	Divi theme and builder	42 themes including Ultra, plus Builder Pro, Post Type Builder, 25 builder addons, 11 plugins and predesigned layouts	Ultra
Higher tier available	Divi Pro, $236 yearly, adding Divi AI, Divi Cloud, Divi VIP, Divi Teams and Divi Dash	No higher tier	Divi
Built-in mega menu	No, needs a third-party plugin	Yes	Ultra
Custom image filters	Yes, adjustable	Presets only	Divi

The headline numbers are identical down to the refund window, which makes price a poor tie-breaker. What differs is what the money buys. Themify’s $89 unlocks a library of 42 themes, so Ultra arrives as one option among many. Elegant Themes’ $89 buys one theme and one builder — but that builder is the whole product, and it gets the whole development budget.

#1. Theme design

>> Responsiveness

Both are responsive and adapt properly to different screen sizes. During customisation each lets you preview at various breakpoints and check how blocks and layouts respond. No meaningful difference here.

>> Starter designs

Divi includes a large library of professionally designed website packs and premade layouts. Pick one and you have an attractive design almost instantly, then customise the elements to suit. Ultra brings a broad selection of design skins and premade layouts, with plenty of niche-specific options. The skins get a complete starter site standing within minutes, and Ultra does one thing better here: during skin import you can skip the demo articles and other content you do not want, which saves a cleanup job Divi will hand you.

>> Layouts

Divi provides an extensive collection of professionally designed layouts to jump-start a page, then customise by swapping elements in the builder. Working from a premade layout is also the fastest way to learn the builder. You can save your own layouts for reuse; saved layouts sit in the Divi Library and export as JSON to load into another site, which is the mechanism our Divi layout import and export guide walks through step by step. Custom header and footer options finish the job. Ultra gives finer control over the theme layout itself, header to footer: heading and page styles, single-post layouts, blog layouts, header background layouts and custom typography options, applied site-wide or per page. If you want structural control without opening the builder on every page, Ultra is the better tool.

>> Sliders and scrolling

With Divi you can build full-width or custom slides with headings, short copy and image overlays, all inside slider modules. Ultra answers with full-section scrolling, letting visitors move through the page vertically or horizontally. The horizontal mode is close to a Divi slider; the vertical scrolling is the distinctive part, and you can pair it with a slide-out or overlay header, or run horizontal scrolling with a minibar or top bar. Overlay text and images are straightforward to customise.

>> Mega menu

This is Ultra’s clearest win, and it is a real one. Divi has no built-in mega menu. Its menu styling lives in the WordPress Customizer and the theme’s header options, which cover full-width layouts, letter spacing, custom text widths and logo sizing, but a proper multi-column dropdown needs a third-party plugin such as QuadMenu. Ultra ships mega menu settings that show recent posts, build multi-column dropdowns and place widgets in the menu. If your site has deep navigation — a shop with many categories, a magazine with many sections — that alone can decide this comparison.

>> Image filters

Divi includes adjustable image filters covering colour, hue, brightness, contrast and more, previewed live. They are genuinely useful for giving images a consistent look without opening a separate editor. Ultra offers presets instead — grayscale, blur, sepia and similar — applied globally or per image, with separate hover filters. Fine for a house style, but you cannot dial in a specific look the way you can in Divi.

#2. The page builder

Divi includes the Divi builder, and this is where the price goes. Visual editing shows changes as you make them, text edits happen inside the modules, and adjusting elements is smooth. You can start from a premade layout and rework it with the module set, which is broad. The editor’s speed and visual workflow are the strongest argument for the whole product. Ultra includes the Themify builder, with a solid range of content elements to drag onto the page and any layout from the library as a starting point. Its distinctive feature is two editing modes: a front-end editor that shows changes live, and a back-end editor for structuring a page before previewing it. The back-end mode is faster for bulk structural work, and Divi has no equivalent. The trade-off is element count. The Themify builder carries fewer elements inside the editor than Divi does, and its premade layouts do more of the work as a result.

#3. SEO and page weight

Themes matter to SEO, though not the way theme marketing implies. A theme does not rank a page. What it can do is help or hinder the things search engines measure: how quickly the page renders, how much markup the builder leaves behind, whether headings come out in a sensible order, and whether the layout stays usable on a phone. Divi: the visual builder writes its own wrapper markup around your content, so a heavily built page carries more HTML than a hand-coded equivalent. Divi does give direct control over heading levels on every text module, so a clean hierarchy is achievable if you set it deliberately rather than picking headings by how large the text looks. Ultra: Themify markets Ultra on speed and SEO, and its default output is lighter than a full builder page. The Themify builder adds its own wrappers once you start building sections, so the practical gap narrows as pages get more complex. Two things matter more than the choice between them. Both leave the actual SEO controls — titles, descriptions, canonical tags, schema — to a dedicated plugin, so you are installing one either way. And page weight is mostly a function of how you build, not which builder you use: a page with four modules is fast in both, and a page with forty is slow in both. If your builder-based site is already slow, the cause is usually elsewhere, as our diagnosis of a slow Divi site sets out.

The verdict

Because the price is identical, this comes down to what you want the theme to be. Choose Divi if the page builder is the centre of your workflow. More modules inside the editor, adjustable image filters rather than presets, a large library of layout packs, and a visual editing experience that receives the product’s whole investment. It suits designers building bespoke pages repeatedly who want one deep tool. Divi Pro at $236 a year is worth a look only if you would actually use Divi AI, Divi Cloud, Divi Teams or Divi Dash; otherwise the $89 plan is the same theme. Our full Divi review goes deeper on the builder itself. Choose Ultra if you want more out of the box for the same money: a built-in mega menu Divi simply lacks, full-section vertical and horizontal scrolling, header-to-footer layout control, a back-end editing mode for quick structural work, and 41 other Themify themes alongside it. It suits people standing up several niche sites from skins, and anyone who would otherwise be buying a mega menu plugin. Either way, take the lifetime licence. Both vendors charge $249 once against $89 a year, so it pays for itself in under three years, and neither theme is one you would migrate away from casually.

Get Divi   Get Ultra

Frequently asked questions

How much does Divi cost?

Elegant Themes sells Divi at $7.42 a month, billed as $89 yearly, for unlimited websites. Divi Lifetime is $249 as a one-off payment. A Divi Pro tier is $236 billed yearly and adds Divi AI, Divi Cloud, Divi VIP, Divi Teams and Divi Dash. Every tier carries a 30-day money-back guarantee.

How much does Themify Ultra cost?

Themify does not sell Ultra on its own. It comes with a club membership: the Master Club is $89 per year and the Lifetime Club $249 as a one-off payment, each including all 42 Themify themes plus Builder Pro, the Post Type Builder, 25 builder addons, 11 plugins and predesigned layouts, with a 30-day money-back guarantee.

Is Divi or Ultra better value for money?

They are level on price: $89 a year or $249 for life from either vendor, both unlimited sites, both with a 30-day refund window. Themify gives you 42 themes for that money while Elegant Themes gives you one theme and one builder, so Ultra wins on breadth and Divi wins on depth in a single product.

Does Divi have a built-in mega menu?

No. Divi’s menu options live in the WordPress Customizer and the theme’s header settings, and a proper mega menu needs a third-party plugin such as QuadMenu. Ultra includes mega menu settings that can show recent posts, multi-column dropdowns and widgets.

Should I choose Divi or Ultra?

Choose Divi if the page builder is the centre of your workflow and you want the deeper visual editor, more modules and adjustable image filters. Choose Ultra if you need a built-in mega menu, want a back-end editing mode, or will use the dozens of theme skins included for the same money.