WordPress Theme Stores: 8 Shops and Their Prices

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If you want the most themes for the least money, buy the Themify Master Club: $89 a year for 42 themes and 11 plugins, usable on unlimited websites, with a 30 day refund window. If you only want one specific theme and would rather own it outright than rent a catalogue, buy it on ThemeForest, where most WordPress themes sell for $59 to $69 with a regular licence that covers a single site.

That is the fork in the road on this page. Some shops sell you a theme; others sell you access to a library that stops working as a supported product when you stop paying. Both are legitimate, they suit different people, and the price tag alone will not tell you which is which.

What actually matters when choosing a WordPress theme shop?

Five things, and price is only one of them:

• Single theme or membership only. Several shops on this list will not sell you one theme at any price.
• How many sites the licence covers. This ranges from one to unlimited at similar prices, so it is the biggest hidden variable.
• What lapses when you stop paying. Almost every shop here lets you keep using a theme forever and cuts off updates and support. Check that before you rely on it.
• The refund window. Thirty days is common, fourteen is common, and a theme you cannot test on your own content is a theme you cannot evaluate.
• Whether the shop is still trading. This category has thinned out badly, and buying into a shop that is winding down leaves you with an unmaintained theme.

Which WordPress theme store should you buy from?

Prices checked September 2026.

Where should you buy a single WordPress theme?

ThemeForest

ThemeForest is the marketplace rather than a shop with a house style. Thousands of independent authors list there, prices sit mostly between $59 and $69 with the full range running from $13 to $119, and you buy the one theme you want as a one-off purchase.

It suits anyone who has found a specific theme, or who needs something niche enough that no membership catalogue will contain it. The regular licence covers a single end product, which in practice means one website; a second site needs a second licence.

The distinguishing capability: selection. Nothing else here is within two orders of magnitude on catalogue size, and if a design exists for WordPress it is probably on ThemeForest.

The honest limitation: quality and support vary by author, because the marketplace is not curating to one standard. Refund terms are not stated on the licence pages, so check the item page before buying. Our ThemeForest alternatives guide covers the case for shopping elsewhere, and if you want a smaller per-item marketplace with no subscription, our Codester review explains what to check before buying there.

CSSIgniter

CSSIgniter is the cheapest way on this page to buy one theme properly. A single theme or plugin is $34.30 for a year, reduced from $49, and unusually the licence covers unlimited websites rather than one.

It suits a freelancer who wants one clean theme for several client sites without paying club prices. The Standard Club at $48.30 a year, reduced from $69, opens the whole catalogue, and a Lifetime Club is $174.30 once, reduced from $249.

The distinguishing capability: unlimited sites on a single-product licence. Everywhere else, buying one theme buys you one site.

The honest limitation: the catalogue is small and the designs are conservative. Support and updates stop after a year unless you renew, though you keep the right to use what you bought.

Which WordPress theme membership is the best value?

Themify

The Themify Master Club is $89 a year for 42 themes, 11 plugins, the Themify Builder and 25 builder add-ons, on unlimited websites. A Lifetime Club is $249 once. There is also a single theme plan for people who only want one design.

It suits agencies and anyone who builds more than two sites a year, because the maths beats buying individually almost immediately.

The distinguishing capability: the ratio. Forty-two themes on unlimited sites for $89 is the highest theme count per pound on this page, and the 30 day refund window means you can install several before deciding.

The honest limitation: Themify designs lean on the Themify Builder, so moving away later means rebuilding pages rather than swapping a stylesheet. That is the standard cost of any builder-led theme, but it is real.

Elegant Themes

Elegant Themes sells one membership, at $89 a year or $249 for lifetime access, covering unlimited sites. It gets you Divi and the Divi Builder, the Extra magazine theme, the Bloom email opt-in plugin and the Monarch social sharing plugin.

It suits people who want a page builder and a theme as one purchase, and who expect to keep building sites for years, which is where the lifetime licence starts to look sensible.

The distinguishing capability: Divi itself. It is a full visual builder rather than a theme with options, and the lifetime price is the cheapest permanent access to a builder of that class.

The honest limitation: you are buying one design system, not a catalogue. Divi also produces shortcode-heavy content, so a site built on it is genuinely difficult to migrate away from. No refund window is published on the join page.

WPZOOM

WPZOOM sells 30 themes and 7 plugins. The All Themes Package is $99 a year, the All Access Pass which adds future releases is $139 a year, and a Lifetime All Access Pass is $499. Every plan covers unlimited websites and carries a 14 day money back guarantee.

It suits bloggers and small publishers; the catalogue is strongest in magazine, food and portfolio layouts.

The distinguishing capability: WPZOOM builds for the block editor rather than a proprietary builder, so its themes leave less behind if you switch.

The honest limitation: at $99 for 30 themes it is more expensive per theme than Themify at $89 for 42, and the 14 day refund window is half the length. Individual plugins sell for $49 to $59, so single purchases add up quickly.

Which theme makers give you a free theme first?

Astra

Astra is a single free theme with paid add-ons rather than a catalogue. The theme costs nothing and is genuinely usable on its own; Astra Pro is $99 a year for three sites or $279 as a one-off, and the Essential and Business toolkits run to $199 and $279 a year, covering ten and a thousand sites.

It suits people who want a fast, lightweight base and starter templates rather than a finished design.

The distinguishing capability: you can build and launch without paying anything, then upgrade only if you hit a wall. The 14 day refund covers you if you do pay. Our GeneratePress and Astra comparison covers the closest rival.

The honest limitation: the pricing has grown complicated, with AI credits, hosted websites and free domains bundled into plans that were once just a theme licence. Renewal prices are higher than the advertised first year, at $149 and $299.

Themeisle

Themeisle follows the same pattern with more than one theme. Neve and Hestia are free on WordPress.org, and each has a Pro upgrade: Hestia Pro is $69 a year for one site, $129 for three and $249 for unlimited client sites, all with a 30 day money back guarantee. An All Access Pass covering ten or more products starts at $399 a year.

It suits someone who wants to try a theme on a live site before committing, which the free versions allow properly rather than as a crippled demo.

The distinguishing capability: the free tiers are real products with hundreds of thousands of users behind them, so the upgrade is an improvement rather than an unlock.

The honest limitation: per-theme upgrades stack, and if you use two Themeisle products the All Access Pass at $399 becomes the only sensible route. Prices are shown through a currency switcher, so confirm the currency at checkout.

MyThemeShop

MyThemeShop is a much smaller shop than it once was. Eight themes are listed for sale, including the well-known Schema and SociallyViral, with Schema Lite and Point free. Premium themes are $39, reduced from $49, and an all-access membership is $199 a year with a 30 day money back guarantee.

It suits people specifically after Schema, which remains a fast, SEO-focused blog theme with a following.

The distinguishing capability: lean code. These themes were built around page speed and search performance and they still load quickly, which is why SEO-minded builders keep coming back.

The honest limitation: eight products is a small catalogue, and a $199 membership for access to eight themes is poor value against Themify at $89 for 42. Buy the single theme, not the membership.

Which WordPress theme shops have closed or changed?

This category has contracted sharply, and several shops that appear on older lists cannot be bought from today.

Mojo Marketplace has closed. The marketplace announced it would shut at the end of 2023 and the domain no longer serves a working storefront. If you bought themes there, your downloads and updates went with it.

StudioPress no longer sells one-time theme licences. Since 8 June 2021 the Genesis Framework has been a free download, StudioPress stopped selling its own themes as one-off purchases, and new customers reach them through Genesis Pro or WP Engine and Flywheel hosting instead. Twenty StudioPress themes were archived at the same time, leaving ten available to new customers. Genesis child themes are still worth buying, but from third-party shops rather than StudioPress.

TeslaThemes is now WPRealEstate. The shop rebranded on 6 July 2021 and narrowed to a single market, selling a real estate theme and a listings plugin rather than a general theme club.

The verdict

For most people: Themify. $89 a year, 42 themes, unlimited sites and a 30 day refund window is the strongest combination of price, breadth and safety net on this page. If you want to stop paying eventually, the $249 lifetime club is the same catalogue without the renewal.

For the harder case, one particular design that no catalogue contains: ThemeForest. Buy the single licence, accept that it covers one site, and read the author reviews rather than the sales page. If your requirement is a clean theme deployed across several client sites, CSSIgniter at $34.30 for one product on unlimited sites is the cheapest correct answer.

Skip the MyThemeShop membership. At $199 a year for access to eight themes it costs more than twice Themify and offers a fifth as much. The individual themes at $39 are still good value, and Schema in particular earns its place, but the membership does not. And do not buy into StudioPress expecting to own a theme, because that is no longer what it sells. If speed is your priority, our fastest WordPress themes list cuts across all of these shops.

Frequently asked questions about WordPress theme stores

What is the best WordPress theme store?

For value across a catalogue, Themify: the Master Club is $89 a year for 42 themes and 11 plugins on unlimited websites, with a 30 day refund window. For buying one specific theme outright, ThemeForest has by far the largest selection, with most WordPress themes priced between $59 and $69 under a regular licence that covers a single site.

Is it better to buy a single theme or a membership?

Buy a single theme if you are building one site and know which design you want. Buy a membership if you build more than two sites a year, because clubs such as Themify and CSSIgniter cover unlimited websites for less than the price of two individual themes. Check what happens when you stop paying: most shops let you keep using the theme but cut off updates and support.

Can you still buy StudioPress themes?

Not as one-time purchases. Since 8 June 2021 the Genesis Framework has been free to download, and StudioPress stopped selling its own themes individually. New customers get access through Genesis Pro or through WP Engine and Flywheel hosting. Twenty StudioPress themes were archived at that point, leaving ten available, and third-party shops now sell most Genesis child themes.

What happened to Mojo Marketplace?

Mojo Marketplace closed. It announced that it would shut down at the end of 2023, and the domain no longer serves a working storefront, so themes and plugins bought there can no longer be downloaded or updated from it. If you run something purchased from Mojo, treat it as unmaintained and plan a replacement.

How many websites does a WordPress theme licence cover?

It varies more than the price does. A ThemeForest regular licence covers one end product, meaning one site. Astra Pro covers three sites at $99 a year. Themify, Elegant Themes, WPZOOM, CSSIgniter and MyThemeShop all allow unlimited websites on their standard licences, so check the site limit before comparing headline prices.