Best WordPress Call to Action Plugins: 10 Compared

The best WordPress call to action plugin for most sites is Ultimate Blocks, because its free Call to Action block puts a heading, a line of copy and a button inside a post with nothing else to configure, and it is rated 4.9 out of 5 from 729 reviews. If the call to action has to be split-tested, no free plugin on this page does that: Convert Pro is the cheapest that does, at $89 a year for unlimited sites, with exit intent and a sticky bar in the same licence. For a floating popup with exit intent at no cost, Hustle is the only free option here whose listing includes it.

Jump to: what a CTA plugin is · the comparison · which one fits you · what each one loads · the ten plugins · video CTAs · the verdict · questions

Do you need a WordPress call to action plugin at all?

Often not. WordPress ships a Buttons block that does fill or outline styles, colours, gradients, border radius and a link that opens in a new tab, and a Group block around a heading, a paragraph and that button is a call to action box. The WordPress.org documentation is plain that the Buttons block needs no plugin. If the job is “put a button after this paragraph”, stop here and use it.

A dedicated plugin earns its place in four situations, and the ten plugins below are sorted by which of them they cover:

• A sticky bar or floating button that stays on screen while the visitor scrolls.
• An inline or end-of-post box you can split-test, so two versions run and the better one wins.
• A popup, slide-in or exit-intent overlay with rules about who sees it and when.
• A call to action inside a video rather than under it.

Two things separate the plugins once you know the placement: whether the free tier includes A/B testing (none does), and what each one loads on every page of your site to make the call to action appear. Both are in the tables below.

Which WordPress CTA plugin covers which placement?

Installs and ratings read from each plugin’s WordPress.org page, and prices from each vendor’s pricing page, on 9 September 2026. Paid prices are the smallest licence at the price displayed; OptinMonster and Convert Pro both state that renewals are at full price.

Which call to action plugin fits your site?

Choose where the call to action goes, then tick the constraints. The answer changes with each one, and where two ticked needs are met by different plugins the box says so rather than pretending one plugin does both.

Install counts, ratings and free-tier limits read from each plugin’s WordPress.org page, prices from each vendor’s pricing page, on 9 September 2026.

What does each CTA plugin load on the front end?

A call to action is meant to earn a click, and every plugin that draws one adds something to the page to do it. Vendors rarely say what. This table records only what each plugin’s own listing, documentation or support forum states about front-end loading, and where the free tier stops on A/B testing. Where a vendor says nothing, the cell says so; nothing here was measured.

Read from each plugin’s WordPress.org listing, vendor documentation or the WordPress.org support forum on 9 September 2026.

Three things fall out of that table. Only one of the twelve options documents a non-blocking load — OptinMonster’s asynchronous script — and it is the one that is not self-hosted. The most-installed free option, Popup Maker, is the one that says it loads on every page unless you tell it not to. And no free plugin or free tier on this page includes A/B testing: the cheapest split test is Convert Pro at $89 a year, followed by Bloom or Thrive Leads inside their bundles and OptinMonster from $228 in the first year and $570 after.

The ten plugins, verified

Ultimate Blocks

For anyone who writes in the block editor and wants a designed box with a button inside a post. Version 3.6.0, updated in September 2026, 50,000+ active installs, 4.9 out of 5 from 729 reviews, tested up to WordPress 7.0.4, requires PHP 7.2.

The deciding capability is that the Call to Action block is free and complete: heading, text and button, with colours and borders set from the sidebar, dropped wherever the cursor is. The same plugin carries 25+ other blocks — tables of contents, review boxes, tabs — so it tends to replace two or three formatting plugins at once. Pro is $39 a year for one site or $79 for unlimited.

The limitation is that it is a block and nothing more. No popup, no sticky bar, no targeting, no click counts, and its listing says nothing about how it loads its assets on the front end.

Ultimate Blocks on WordPress.org

MaxButtons

For a site on the classic editor, or one that wants the same styled button in many places by shortcode. Version 9.8.6, updated in August 2026, 70,000+ active installs, 4.9 out of 5 from 1,093 reviews, tested up to WordPress 7.0.3, requires PHP 7.0.

What decides it is the button designer: a live preview, unlimited buttons, a shortcode and a block for each, and an inline-style option documented in the FAQ. It is the only plugin here that treats the button itself as the product. Pro is $24 a year for one site and adds icons, Google Fonts, analytics events and page-builder integrations.

The limitation is scope. A button is not a box, so there is no heading or body copy around it, and nothing about placement rules or testing. On a block-editor site the core Buttons block gets most of the way for free.

MaxButtons on WordPress.org

WP CTA – Call Now Button, Sticky Button & Call to Action Builder

For a local business site that wants a floating call, chat or contact button. Version 2.3.0, updated in June 2026, 2,000+ active installs, 4.4 out of 5 from 7 reviews, tested up to WordPress 6.9.5, requires PHP 7.4.

The free version does two things: a sticky call to action that stays on screen while the visitor scrolls, and a tab that expands into a call or contact panel on click. Pro, from $29 a year for one site, unlocks unlimited CTAs across six types including banners, plus page-level conditions and click analytics.

The limitation is track record. Seven reviews and a 2,000-install base are thin for a plugin that sits on every page, and the listing says nothing about what it loads. Its name matches the search almost word for word, which is why it turns up so often; that is not the same as being the most proven plugin here.

WP CTA on WordPress.org

Hustle

For a free popup or slide-in with exit intent and a mailing-list connection. Version 7.8.14.2, updated in September 2026, 90,000+ active installs, 4.4 out of 5 from 859 reviews, tested up to WordPress 7.1, requires PHP 7.4.

The deciding capability is what the free version keeps: three popups, three slide-ins, three embeds and three social bars, with time, scroll, click, exit-intent and ad-block triggers on the popups and slide-ins. No other free plugin on this page puts exit intent in its free tier. Its changelog also states it loads only the stylesheets for the module types actually displayed.

The limitation is the three-per-type cap and what sits behind it. Unlimited modules need Hustle Pro, which is not sold alone but through a WPMU DEV membership from $3 a month billed annually for one site. Neither the listing nor the documentation mentions A/B testing.

Hustle on WordPress.org

Popup Maker

For unlimited popups that open on a click or a timer, at no cost. Version 1.24.0, updated in August 2026, 700,000+ active installs, 4.9 out of 5 from 4,505 reviews, tested up to WordPress 7.0.4, requires PHP 7.4.

What decides it is breadth without a cap: opt-in, contact-form, announcement and cookie-notice popups with click, time-delay and form-submit triggers. It has more installs and more reviews than any other plugin here.

The limitations are the two most-wanted triggers and the loading behaviour. Exit intent and scroll triggers are part of Pro at $99 a year for one site. Its support team confirmed in May 2024 that the plugin’s scripts load on every page by default, because many users trigger popups from menus and footers, and that the way to stop that is to exclude pages through its targeting conditions. There is no A/B testing.

Popup Maker on WordPress.org

OptinMonster

For a site that wants the campaign script served from someone else’s servers and is willing to pay by the impression. Plugin version 2.17.1, updated in August 2026, 1 million+ active installs, 4.3 out of 5 from 816 reviews, tested up to WordPress 7.0.4, requires PHP 7.4.

The deciding capability is documented: the embed loads one script asynchronously from a CDN, so page content is not held up while it downloads, and campaign data comes in a single request. Campaign types cover lightbox, floating bar, slide-in, inline, full-screen and exit intent. The plugin registers a free account with 3 campaigns and 500 impression credits; the pricing page lists Basic at $7 a month billed annually for one site and 2,500 impressions, Plus at $19, Pro at $29 and Growth at $49.

The limitation is which plan has what. A/B testing starts at Plus, exit intent at Pro, and the pricing page states that all renewals are at full price, which it puts at $210, $570, $870 and $1,470 a year respectively.

OptinMonster pricing

Convert Pro

For anyone who wants A/B testing, exit intent and a sticky bar in one self-hosted licence. Sold from the vendor, not on WordPress.org; $89 a year (regular price $99) or $349 once (regular $399), both for unlimited sites, with a 14-day money-back guarantee.

The deciding capability is that nothing is held back by tier. Modal popups, info bars, slide-ins, full-screen overlays, in-content by shortcode and before/after-post placement all come with A/B testing, page-level targeting, device detection and 30+ mailer integrations in the same $89 licence. Across the ten plugins here it is the cheapest stand-alone route to a split-tested call to action, and it covers every placement in the chooser except video in one licence.

The limitation is documentation of what it loads. The vendor says its modular architecture avoids unnecessary loading of modules and that the plugin will not slow a site, but does not spell out which scripts run on pages with no campaign. Renewals are at full price.

Convert Pro pricing

Thrive Leads

For a content business already running, or about to buy, Thrive Suite. Sold only inside the suite at $299 a year (regular price $599) or $149 a quarter, for up to five sites, with a 30-day refund.

The deciding capability is the lead group: forms of different types — in-content, popup, ribbon, full-screen, scroll mat, slide-in, widget and PHP insert — are grouped, targeted by post, page, category or post type, and A/B tested against each other within the group. Display rules cover page load, in-viewport, time delay, scroll distance and bottom-of-page, with separate desktop and mobile visibility.

The limitation is the entry price. You cannot buy Thrive Leads on its own, so $299 a year buys the rest of the suite to get it, and its documentation does not mention exit intent or say anything about front-end loading. If Thrive Architect is not also on your list, Convert Pro does the split-testing job for $89.

Thrive Suite pricing

Bloom

For Divi owners, because they already have it. Bloom is not sold alone: an Elegant Themes membership is $89 a year or $249 once, for unlimited sites, and includes Divi, Extra, Bloom and Monarch.

The deciding capability is placement variety: pop-up, fly-in, inline, below content, widget and locked content, with split testing to compare variations, and triggers on time, bottom of post, scroll percentage, after a comment, after a purchase and after inactivity.

The limitation is the same as the price: as a stand-alone purchase, $89 a year for Bloom alone buys less than $89 for Convert Pro, and exit intent is not among the triggers on its feature page. Nothing is documented about front-end loading. WPNeon’s Bloom review covers the plugin in detail.

Bloom at Elegant Themes

Elementor Pro Popup Builder

For a site already built in Elementor whose owner pays for Advanced Solo or higher. On the pricing page, Essential at $49 a year lists the Popup Builder as not included; Advanced Solo at $99 a year for one site, Advanced at $199 for three and Expert at $399 for 25 include it.

The deciding capability is that the popup is an Elementor template: the same widgets, the same styling, and display conditions by page, publish date or category, with triggers on time, scroll, click and form submit and rules on sessions and page visits. If the site is already in Elementor, nothing else to learn is the whole argument.

The limitation is what the feature page leaves out. Exit intent is not listed there, A/B testing is not mentioned, and nothing is said about what the popup adds to page weight. Nobody should buy Elementor Pro for the popups alone; free Elementor has none, and the cheapest paid plan has none either.

Elementor pricing

Two well-known names are not compared. Inbound Now’s “WordPress Calls to Action” — the plugin most older lists still recommend — was closed on WordPress.org on 27 May 2020 at the author’s request and cannot be downloaded. WP Notification Bars is still listed but was last updated in 2021, is tested only to WordPress 5.9, and carries the directory’s warning that it may no longer be maintained; a maintained notification bar plugin is the safer choice for a sticky strip. HubSpot’s plugin is free and popular, but its calls to action are a paid HubSpot feature and its snippet runs on every page, so it is in the loading table rather than the comparison.

How do you add a call to action to a video in WordPress?

None of the ten plugins above puts a call to action inside a video. The closest documented option is Presto Player: version 4.5.0, updated in September 2026, 100,000+ active installs, 4.8 out of 5 from 339 reviews, tested up to WordPress 7.1. Its free player handles self-hosted, YouTube and Vimeo video with chapters, branding and lazy loading; video overlays and email capture inside the player are Pro features, from $79 a year for one site or $119 for 25.

The free workaround is placement rather than a plugin: a Buttons block directly under the video, or a Hustle or Popup Maker popup triggered by a click on a button beside it. Neither is an in-video call to action, and neither is split-tested.

Presto Player on WordPress.org

Which WordPress call to action plugin should you choose?

For most people, Ultimate Blocks — or no plugin at all. A heading, a sentence and a button inside the post is what most searches for a call to action plugin are really after, and the block does it free; the core Buttons block does the button-only version with nothing installed.

If you need A/B testing, exit intent or a sticky bar, Convert Pro. At $89 a year for unlimited sites it has all three in every licence, which no free plugin and no cheaper paid tier here matches. Pick OptinMonster over it only if you want the campaign script served asynchronously from a CDN and accept that A/B testing starts at $19 a month and exit intent at $29, both renewing at full price.

If it must be free and it must be a popup, Hustle for exit intent and Popup Maker for everything else. Skip WP CTA unless a floating button is the whole job, skip Bloom and Thrive Leads unless you are buying their bundles anyway, and skip anything on an older list that still names Inbound Now’s plugin, which has been closed since May 2020.

Once you have chosen

• Lead generation WordPress themes — if the call to action is fighting the theme for attention, these are the themes whose layouts are built around one.
• Best landing page WordPress plugins — when the button needs a page to land on that is not a blog post, these build it without a theme change.
• Best WordPress popup plugins — the full popup comparison, for when the placement decision above came out as popup and you want more than the four covered here.
• Best WordPress contact form plugins — the form the button opens is usually the weak link; these are the ones that hold up.

Frequently asked questions

What is a WordPress call to action plugin?

A call to action plugin adds a prompt that asks the visitor to do one thing, usually a heading, a line of copy and a button. The simple kind is a block or shortcode that renders a box inside your content, such as Ultimate Blocks. The other kind is a campaign tool such as Convert Pro, OptinMonster or Hustle that shows popups, sticky bars and slide-ins with rules about who sees them and when.

Is there a free WordPress call to action plugin?

Yes. Ultimate Blocks includes a free Call to Action block, rated 4.9 out of 5 from 729 reviews on WordPress.org. Popup Maker gives unlimited free popups on click or timer triggers, and Hustle gives three free popups and three slide-ins with exit intent. WordPress itself ships a Buttons block that needs no plugin. No free plugin on this page includes A/B testing.

How do I add a call to action in WordPress without a plugin?

In the block editor, add a Group block, put a Heading, a Paragraph and a Buttons block inside it, and give the group a background colour. The Buttons block supports fill or outline styles, colours, gradients, border radius and a link that opens in a new tab. Save the group as a pattern and you can reuse the same call to action across posts without installing anything.

Which WordPress CTA plugin has A/B testing?

Convert Pro includes A/B testing in every licence at $89 a year for unlimited sites. Thrive Leads and Bloom include it too, but only inside Thrive Suite at $299 a year and Elegant Themes membership at $89 a year. OptinMonster adds it from the Plus plan at $19 a month billed annually. Ultimate Blocks, MaxButtons, WP CTA, Hustle, Popup Maker and Elementor Pro do not document A/B testing.

How do I add a call to action to a video in WordPress?

Use Presto Player. Its free version plays self-hosted, YouTube and Vimeo video with chapters and branding, and the Pro version, from $79 a year for one site, adds overlays and email capture inside the player. No general call to action plugin puts a button inside the video; the free alternative is a Buttons block directly beneath it or a popup triggered by a click beside it.

Do call to action plugins slow down WordPress?

Each one adds something to the page, and few say what. OptinMonster documents that its single script loads asynchronously from a CDN so the page is not held up. Popup Maker’s support team states its scripts load on every page by default unless you exclude pages in its targeting conditions. Hustle says it loads only the stylesheets for module types shown. The rest do not document their front-end loading at all.