SaaS WordPress Themes: 7 Picks and Real Prices

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SaaSLand is the SaaS WordPress theme to buy for a dedicated product marketing site, $59 once on ThemeForest, because it is the only theme here whose 60-plus prebuilt demos were designed for software companies rather than adapted from generic business layouts. It runs on Elementor, has 8,857 sales, and released on 18 June 2026. If page speed is your first concern, and for a SaaS marketing site it probably should be, start with Astra free instead and build the pages yourself.

Prices checked September 2026.

What does a SaaS site need that a theme can actually give you?

Four page types carry almost all the work on a SaaS marketing site, and the only real question about a theme is whether it hands you good versions of them or leaves you building from blocks.

A pricing table that compares tiers honestly. Three or four columns, feature rows that line up, and an annual and monthly toggle. This is the single hardest page to build well from scratch and the one where a purpose-built demo saves the most time.

Feature pages that show the product. Alternating screenshot and text blocks, ideally with room for a short loop video. Generic business themes give you icon grids instead, which say nothing about what your software looks like.

A demo-request or trial-signup path on every page. Not a contact form in the footer. A sticky header call to action and an inline form partway down every long page.

A blog that is genuinely good. Most SaaS traffic arrives through content, so the archive, single-post and author templates matter more than the homepage hero everyone obsesses over.

What a theme cannot do is host the product. WordPress runs the marketing site; the application lives somewhere else. If you want to sell subscriptions through the marketing site, that is a plugin decision rather than a theme one, and it is worth reading up on landing page plugins before you commit to a theme, because some of them replace half of what you are paying the theme for.

The seven themes, and what each is actually for

SaaSLand: the purpose-built choice

SaaSLand from DroitThemes is $59 once, with 8,857 sales and a release on 18 June 2026. It advertises more than 60 prebuilt home demos, and unlike the multipurpose themes here they are software demos: SaaS products, IT services, apps and cybersecurity. It builds on Elementor and is Gutenberg compatible, so your pages are not welded to a builder only this author supports.

Who it suits: a startup that wants a credible product site live in a week rather than a month.

The limitation: its 4.49 rating from 199 buyers is the weakest of the paid themes on this page. That is not disqualifying at $59, but it is a real gap against LeadEngine’s 4.80, and it is worth reading recent buyer comments before you commit.

LeadEngine: the best-rated paid option

LeadEngine from Key-Design is $69, with 5,557 sales and a 4.80 rating from 167 buyers, updated 12 August 2026. It ships more than 200 prebuilt template blocks, 40-plus custom element shortcodes and 34-plus complete demos, and the whole theme is organised around lead capture, which is exactly the job a SaaS marketing site is doing.

Who it suits: teams whose site exists to generate demo requests and trial signups.

The limitation: it uses WPBakery Page Builder. Everything you build stays in WPBakery shortcodes, and moving to another theme later means rebuilding rather than migrating.

Exponent: the most control over the design

Exponent from brandexponents is $59, with 5,430 sales and a 4.76 rating from 200 buyers, updated 15 July 2026. It runs on Tatsu, a fully visual builder that includes a header and footer builder and more than 50 styling modules, so you can shape the chrome of the site as well as the page bodies without touching CSS.

Who it suits: a founder or designer with a clear visual idea who does not want to be constrained by a demo.

The limitation: Tatsu is specific to this author. It is capable, but it is a smaller ecosystem than Elementor, with fewer third-party add-ons and fewer people who have solved your problem before you.

Divi: the multi-site licence

Divi costs $89 a year or $249 once from Elegant Themes, and either covers unlimited sites. SaaS companies rarely run just one WordPress install: there is the marketing site, then a docs site, then a careers page, then a microsite for a launch. One licence covers all of it.

Who it suits: teams that already run, or expect to run, more than one web property. Our Divi review covers what Divi 5 changed.

The limitation: Divi Builder is proprietary, and the annual option means an ongoing bill. If you go this route, take the $249 lifetime licence, which pays for itself in under three years.

Astra: the fastest starting point

Astra is free on WordPress.org, currently 4.13.10, with more than 1 million active installs and a 4.9 rating from 6,518 reviewers, released 19 August 2026. Astra Pro is $99 for the first year, renewing at $149, or $279 once for three sites. The reason it belongs on a SaaS list is what it does not ship: no bundled slider plugin, no revolution slider licence, nothing to disable before your Core Web Vitals look respectable.

Who it suits: SaaS marketing sites where paid acquisition and organic ranking both hinge on load time. It also appears on our list of the fastest WordPress themes, and the Astra review covers the Pro tier.

The limitation: the free theme gives you nothing SaaS-shaped. Your pricing table, feature pages and comparison pages are all yours to build, so budget the time you save on money.

Kadence: free, with real layout control

Kadence is free on WordPress.org, currently 1.5.2, with more than 500,000 active installs and a 4.9 rating from 453 reviewers, updated 24 July 2026. Its free version includes drag-and-drop header and footer builders, which is the thing most people buy Astra Pro for. Paid plans start at $99 a year for Essentials.

Who it suits: pre-revenue founders building the site themselves this weekend. The Kadence review compares the tiers.

The limitation: Kadence is now sold by Liquid Web, and its plans are priced per site, which gets expensive quickly if you add a docs site and a careers site later.

Webify: the one that stopped

Webify from theme_bubble is $59, with 3,066 sales and a 4.69 rating from 91 buyers, and it is still on sale. Its last release was 27 April 2025, more than sixteen months ago, while every other paid theme here has shipped in 2026.

Who it suits: nobody, at the same $59 as SaaSLand and Exponent.

The limitation: a theme that has not been updated through sixteen months of WordPress, PHP and Elementor releases is a compatibility problem waiting for a routine update to trigger it.

Which one should you pick?

For a dedicated SaaS product site: SaaSLand at $59. The demos are genuinely software-shaped, Elementor keeps your pages portable, and no other theme here gets you a credible pricing page faster.

If the site’s job is demo requests: LeadEngine at $69. It rates highest of the paid themes at 4.80, it shipped most recently on 12 August 2026, and it is built around conversion rather than around looking impressive.

If load time is the priority, or the budget is zero: Astra or Kadence, both free. You will spend two or three extra days building pricing and feature pages, and you will get a faster site than any bundled multipurpose theme will give you.

The one to skip: Webify. It is a perfectly decent Elementor theme that has not shipped a release since 27 April 2025, and it costs the same $59 as two themes that updated this summer. There is no version of this trade that makes sense.

One thing worth knowing if you are working from an older round-up: MyThemeShop’s Startup, Digital and AppTheme are frequently listed as SaaS options. MyThemeShop now sells eight products in total, and none of those three is among them.

Questions people ask about SaaS WordPress themes

What is the best SaaS WordPress theme?

SaaSLand, for a dedicated product marketing site. It costs $59 once on ThemeForest, has 8,857 sales, released on 18 June 2026, and ships more than 60 prebuilt demos designed for software companies rather than adapted from generic business layouts. It runs on Elementor, so your pages stay portable. LeadEngine at $69 is the better pick if lead capture is the site’s main job.

How much does a SaaS WordPress theme cost?

Paid SaaS themes on ThemeForest cost $59 to $69 for a one-off regular licence: SaaSLand, Exponent and Webify are $59, LeadEngine is $69. Divi is a subscription at $89 a year or $249 once for unlimited sites. Astra and Kadence are free, with paid upgrades from $99 a year. There is no meaningful price difference between the SaaS-specific themes and the multipurpose ones.

Is there a free SaaS WordPress theme?

There is no well-maintained free theme with SaaS-specific demos. The practical free route is a fast general-purpose theme plus your own pages: Kadence is free with more than 500,000 active installs and header and footer builders included, and Astra is free with more than 1 million installs. Both are actively maintained and both leave the pricing page and feature pages for you to build.

Can WordPress run the SaaS product itself?

No, and none of these themes claims to. They build the marketing site: landing pages, pricing, feature pages and blog. The application itself normally lives on a separate stack. If you want to sell subscriptions through the WordPress site you add a membership or subscriptions plugin, which is a separate decision from the theme.

Which SaaS WordPress themes use Elementor?

SaaSLand and Webify are both built on Elementor, and Astra is compatible with it alongside the block editor and Beaver Builder. LeadEngine uses WPBakery Page Builder, Exponent uses Tatsu, Divi uses Divi Builder, and Kadence uses the block editor. If keeping your pages movable between themes matters, the Elementor-based options are the safer buy.