Do you have a couple of excellent marketing strategies or design layouts for your WordPress website? If so, then you might need the aid of A/B testing plugins to help you figure out which one is best for you. With an A/B Split Test WordPress plugin you will be able to implement both of the strategies at the same time to a similar user base. This will allow you to decipher which one of the strategies are working best for the overall success of your website.

Now, WordPress has a huge collection of plugins in this particular niche. And just so you don’t have to A/B test the plugins themselves to find out which one works best, we have done the job for you. After extensive research, we have put together a shortlist of some of the best and most feature-rich A/B testing plugins for your WordPress website.

Best A/B Testing Plugins For WordPress


#1. Nelio A/B Testing

Nelio A/B Testing

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Starting off our list, we have Nelio A/B Testing WordPress plugin. Considering all the free alternatives, it is one of the most powerful and versatile plugins that can help you to optimize your conversion rates. With the plugin, you will be able to define, manage, and track all your A/B testing experiments from a single interface.

You will be able to create two different sets of content for your pages, posts, titles, headlines and custom post types and test which one fares better. On top of this, the plugin also allows you to see what your visitors does and doesn’t do while on your website through Heatmaps.

#2. Simple Page Tester

Simple Page Tester

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Following Nelio, we have Simple Page Tester Plugin for WordPress. As the name suggests, it is a simple and easy to use a plugin which allows you to intuitive test which pages are offering better conversion rates. All you have to do is select the page on which you want to run A/B testing, set up the A/B test, watch the result, and finally declare the winner.

Now it is worth noting that this is a freemium A/B WordPress split test plugin. For free, you will get access to all these basic features, however, if you upgrade to the pro version you will get the added benefit of conversion tracking along with a detailed breakdown on each running test.

#3. Marketing Optimizer

Marketing Optimizer Split Test Plugin

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Next up we have Marketing Optimizer plugin for WordPress. This is not strictly a dedicated A/B testing WordPress plugin, but rather a toolset to increase your site’s conversion rate. It boasts any features out of which A/B testing happens to be one.

This WordPress split test plugin works by gathering data, analyzing it, and finally determining which one of the marketing process can be further refined. So apart from all the basic A/B testing functionalities, you will also get further advice on how you can optimizing your conversion rates as well as lead generation.

#4. Dilemma Lite

Dilemma Lite Split Test Plugin

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For the final free to use A/B testing plugin for WordPress we have Dilemma Lite. This is also a freemium plugin where you get access to all the basic A/B testing functionalities with some of the advanced features saved for the pro version.

If you do choose to make the upgrade, the pro version packs in features like a Yes/No plugin, Image Dilemmas Pro, Front End Uploading Pro, Widgets Pro, and loads more.

#5. VC Splitter Pro

VC Splitter Pro Split Test Plugin

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VC Splitter Pro is an A/B testing plugin addon made to work with the popular and powerful page builder plugin – Visual Composer. With this addon installed and running on your WordPress website, you will be able to create A/B split tests with Visual Composer itself. This A/B split test WordPress plugin will also help you track views, clicks, bounce rates, and much more.

Since it is based on top Visual Composer, you can guess how easy it will be to create a fully functional page ready with its own headers, images, buttons, and text. Now just put it within the VC Splitter Containers, and your site is ready to deliver different variations of your web pages one at a time.

Any Other WordPress A/B Split Test Plugin?

So these were our picks for the top A/B testing plugins for WordPress. Do let us know if you found the read to be helpful. Also, if you have picked one of the plugins for your use, then let us know who it is working for you. Your fellow readers will love to get an insight from you.