Thrive Leads Plugin Review & Tutorial – Is it the Best WordPress List Building Plugin?

You must have already read and heard about the importance of an email list for hundreds of times. And it’s a known fact that your blog cannot succeed if your email list is not long enough. This list helps you reach out to people and notify them about your latest post or an offer that’s available on your website.

Also read: Thrive Quiz Builder Review – A Detailed How to do Tutorial and Demo to Build Your Email Lists

But how hard is it to build a long and robust email list? Well, to be truthful, it’s not that easy if you don’t know the right way to do it.  But with WordPress and its huge list of resources in terms of plugins and themes, nothing seems to be that laborious anymore.

The Thrive Leads plugin is one of these resources that is a fantastic solution for growing your email list. In today’s tutorial, we will review this amazing plugin and see how it can help you grow your online business. But before that, let’s get to know a little about Thrive Leads.

Thrive Leads Plugin Review

What is Thrive Leads

The Thrive Leads plugin is an all-in-one WordPress solution for your email marketing strategy. It not only helps you get more subscribers for your website but also offers conversion optimization tools, metrics, built-in canvas and a lot more to make your marketing techniques easier, faster and cost-effective.

In other words, Thrive Leads is one of the best plugins that can help you convert your leads to sales.

Having been designed with some of the cleanest codes, this plugin displays amazing compatibility with other modern plugins as well. You can easily install and set it up even if you are setting your hands on it for the first time.

From using the pre-designed opt-in templates, setting up your email marketing service provider, and even tracking your conversions, you can do almost everything in a jiffy.

Why Use Thrive Leads?

Let’s put it down in simple words. If you want a plugin that helps you optimize your conversion and rapidly grow your email list then Thrive Leads is the name you need to remember. This tool is a complete package for any online entrepreneur.

Complete with built-in canvas, metrics, AB split-testing tools, conversion and content marketing reporting tools, and a whole lot more, nothing can ever beat Thrive in strategizing your marketing blueprint.

But before raving too much about the plugin, we think it’s time we look at the features it comes with.

Features of Thrive Leads

Like any other modern plugins, Thrive Leads too, is loaded with tons of amazing features. Here’s a list of some of them.

#1. Amazing Opt-in Form Options

With Thrive Leads you can have a wide range of options for displaying any kind of forms on your website. Whether it’s a sticky ribbon/notification bar, popup lightbox, in-line forms inside your content, slide-in forms, opt-in widget or 2-step opt-in forms, Thrives offers you all of it.

You can also have a content locker, scroll mat, and multiple choice form options too. Now that’s quite impressive, isn’t it?

#2. Advanced Targeting

Thrive Leads lets you display targetted opt-in offers for your business. This can help you see a quick growth in your e-mail opt-ins. You can further categorize this on the basis of your blog posts, pages, categories, etc.

#3. A/B Split Testing

With Thrive, you can experiment with different versions of your forms, so that you know what works out best for your website. Split testing is a great way to increase your conversion rates and Thrive Leads is the best plugin to try out different versions of your forms.

#4. Smart Link Feature

This option prevents you from showing the same opt-in forms to the existing subscribers. Instead, you can now use customized content for them. So while your new customers will see a different opt-in form, the existing ones will not be bored with the same form that repeatedly gets displayed to them.

#5. Insights and Analytics

You cant perform better until you know how your current strategy is doing. It helps you to improve your techniques if the need arises. Thrive comes with amazing tools that give you an in-depth insight into your website performance.

These were some of the leading features that Thrive Leads offers to you. However, the list doesn’t stop here. You have more features that you can enjoy using. Let us now move to our next section and check out the installation and settings of the plugin.

#6. Pre-Built Templates

Thrive Leads comes with beautiful eye-catching templates that are ready to be used right away. Just pick your favorite one and put it up anywhere you want.

How To Install and Setup Thrive Leads Plugin?

Installing Thrive Leads is the easiest thing to do if you have even the slightest of knowledge about WordPress and its working environment. To install the plugin, you will have to start by logging into your WordPress dashboard. Now upload the plugin that you have already downloaded from this link and activate your plugin. That’s pretty much it. You are now ready to make changes to your settings.

Thrive Leads General Settings

To get the best results, Thrive lets you connect your website to Facebook. For that go to your WordPress dashboard -> General Settings.

Here you will have the following page:-

Add all the information that’s being asked and save the settings.

Manage Notifications

Thrive Leads offers you the option to get notified as soon as an event occurs. To manage your notifications, go to Thrive Dashboard -> Manage Notification -> Add New. You will now have the following option.

Select the option you want and save your settings for it to work. Now suppose you select the 2nd option, you will have a notification as soon as the A/B Test on your site ends.

If you select the 1st option, you will be asked how you want to be notified. Suppose you want to get notified through email. You will be given the option to enter your email address, write down the email and its subject that would reflect on your inbox. Now save your settings.

Creating A New Form

If you go to the Thrive Leads dashboard, you will see the following page on your screen. Now when you create a form using one of these options it will automatically generate the statistics to show you how your form is performing.

Let’s look at the 1st option which is the Lead Groups. This is generally used to run a promotion for your business. Click on the Add New option to start the process. You will then be asked to name your promotion.

The form will now automatically be added to your dashboard. You can then create the form that you want for your promotion. Click on the Add New Type of Opt-in Form option.

You will then have the following options to choose from.

Thrive Form Types

I have selected the Lightbox option. This will now be added to your Lead Group. The next option is to Add the Form.

Click on the Add Form option on the right corner of your Lead box.

Name your form and proceed ahead by clicking on the Create Form option.


Huge Options to Edit the Forms

You can edit your form by clicking on the edit option on the right of your form. Thrive Leads provides huge list of options to design your form to make it appealing. The first step is to select a form template. Keep scrolling down the screen to check the template options unless you find the best one. Now select one of them.

You can edit each section of your form by directly clicking on that section. So click on the text section to add your own words. You can even change the color of your form, add or delete icons, add more columns and do more to fit your requirements. Check out the customization option on the left side of the screen.

ThriveLeads Edit Form

Similarly there are many block level options on the left side.

ThriveLeads Options

Customize your blocks, change your settings and save your changes when it’s done.

A/B Test on Your Forms

No matter what you do, there is always a probable chance of not optimizing your forms to generate the maximum results. To counter this, you have options to A/B split test your form settings. You can create two different versions of the form and perform a A/B test on them. A/B split test can be done to choose best form type, form color, text, heading or any other thing to best suit your audience.

Follow the same process as we have just described. You can also take a shortcut and create a copy of the existing form and go ahead with making the changes you want.


Click on the Start A/B Test option button. This will automatically trigger the test at the end of which you will know which one can yield better results. You can also let the plugin display the form with the highest conversion rate. The plugin is smart enough to handle all of these on its own. You just need to start the test. The rest of it will be taken care of by Thrive Leads.

Form Analytics

Thrive Lead Reports

With Thrive Leads plugin, you can track the progress of your forms by checking the analytics. You can go to the analytics by clicking on the Lead Reports button on the top as marked in the picture above. This will show you how your form is performing.


Since I have just created the form, my graph shows a straight line. You can check it out on the basis of Conversion rate, cumulative conversion rate, list growth etc. You even have the option to set up the graph interval. This can either be daily, weekly or monthly.

Connecting Thrive Leads To Email Marketing Service

Connecting your Thrive Leads to an email marketing service provider of your choice is super easy. For that, you just need to go to your Thrive dashboard. Then select the API Connections -> Add New.

You will now have a long list of options to choose from.

Now select your favorite email marketing service and click on the Connect option.

This will redirect you to the AWeber login page where you can add your credentials and get connected.

Thrive Leads is compatible with almost all major autoresponder services. Some of the most popular ones are AWeber, MailChimp, Mailerlite, etc. So you can use it with any of these services for the best results.

Pricing & License

Thrive Leads comes under three different pricing plans. It starts at $19 for the basic plan and goes up to $147. All these packages come with all the features, complete updates and 1 year of full support.

Download Thrive Leads

Over to You

That’s pretty much it. You saw how easy and simple the entire process was. Even without the slightest knowledge of codes, you can have the best results when you are using the Thrive Leads plugin.

Thrive Leads is without a doubt one of the most impressing list building plugin out there currently along the lines with Bloom plugin and Optin Monster.

P.S- We are currently using Thrive Leads on

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