A/B Split Test Your Blog Headlines with Thrive Headline Optimizer – Review & Tutorial
Have you ever wondered the importance of a powerful headline? It is the title of your post that decides whether or not people will click on it to read further.
Your post title is the first thing that your readers notice, and if it fails to set a good impression within the 2.6 seconds it gets to be on your readers feed, then Pheww! You just lost a visitor. And not just that, you might even lose a potential customer.
The worse thing is they might not even return to your site ever again. Now that’s sad, isn’t it?
But with Thrive Headline Optimizer by your side, you will never have to go wrong with your titles. Just as the name suggests, this plugin is a brilliant resource that will analyse all the headlines on your website and optimize them to work better for your advantage.
In today’s post let’s have a look at the thrive headline optimizer plugin review and check out how it works.
What is Thrive Headline Optimizer?
The Thrive Headline Optimizer plugin is a brilliant addition by the Thrive Themes team that lets you come up with highly optimized, attention-grabbing and clickable titles for your posts, that converts your leads to actual sales. In doing so, the plugin considers three different metrics on your site.
- The number of clicks on your headlines, ie the Click through Rate.
- The visitor’s duration of your post
- The scroll depth of the content
Using the above metrics, it lets you come up with headlines of different types and then choose the one you like the best. The plugin will constantly track your click-through-rates on your blog, widget and all other platforms where you have posted it upon.
As soon as it detects an engagement, it starts working by taking into account the number of clicks on your headlines, the times your visitors spend on the particular post and also the depth of each scroll on your post. Depending on the data collected, you will be offered the best result for your test.
Thrive Headline Optimizer Review
The plugin has been loaded with amazing features. Each of these features ensures that it adds a better function to the website.
- Detailed Metrics to analyze the best headline.
- Bulk Test headline Titles to test your already existing titles.
- A/B Testing of Headlines to know which one does justice to your hard work.
- Engagements Reports to know how your site is performing.
- WooCommerce Compatible which helps you to maximize your profit through your sales.
- Free Updates and support.
- Video Tutorial.
Installation and Settings
Now go to your WordPress dashboard and click on Plugins -> Add New -> Upload. Now browse through your files and upload the one you just downloaded. Once done click on the Activate button for it to start working. That’s it. You are ready to start.
Let’s now change the settings for the best results.
Once your plugin is installed, you will have a Thrive dashboard on your WordPress website. The above screenshot shows how it looks like.
Optimizing Your Headlines With Thrive Headline Optimizer
#Step1:- To start optimizing your headlines click on the green button highlighted in the picture above. This will direct you to a new screen where you will see a blue button “Add New“.
Click on it. You will see a list of your already existing posts below. You can select the ones you want to test. It also has an option to let you add all your titles for the test. Depending on your requirement, you can select either one or more or all the titles on the list displayed.
You can add the “+” button to add the titles to be tested. I am adding just one post here. Let us now click on the Save and Continue button to move ahead.
#Step2:- In the next step, you can add variations to your headline, so that the plugin can analyze them and tell you which works better. I have added just one variation here. But you do not have to restrict yourself to just one. You can add as many numbers of the alteration as you want.
#Step3:- Now click on the Determine Test Criterion button and move ahead. The plugin will show you pre-defined settings here, depending on which your test results will be determined. However, the plugin gives you the flexibility to change them according to your requirements.
#Step4:- Once you are done with your settings, click on the Start Test button. You will now have the following window on your screen.
Here you can have a look at the test analytics. The page offers a great view of how the test is doing. So you will see the number of views, the engagement rate, engagements, etc. If you scroll down the page, you will see the name of the active test being displayed. You can also add new posts for testing the title by using the Add New button.
If you add more than one titles to be tested, you will also see the completed tests being displayed.
You can have a better view of the engagements and number of views, by clicking on the view more button separately. Now once your test is completed after the number of specified days and impressions, you will have your results. You can see it on the Thrive Headline Optimizer dashboard.
Stopping The Test
There are two ways of stopping the test. You can either stop the test manually or via automatic winner settings. If you want it to happen automatically, it does when you reach a particular status that you have to set up previously.
To do it manually before reaching your goal click on the button shown in the image below.
You will now be directed to a new window where you can see the engagement rate on the two different titles over time. To force stop the test, just click on the green button at the end of the page that says Stop Test and Choose Winner. Depending on the engagement rate, you can now decide which title would do justice to your work.
Documentation and Support
For the convenience of its users, the plugin has been very widely documented through video tutorials. So you can check them out and see how it works.
Even if you are a novice, you can work pretty well with it with the help of the tutorials. But if you think you still need help, the friendly support team is always there to help you.
License & Price
The plugin can be availed under three different prices. To use it on a single site you can purchase it by paying just a $67. They also have a version that can be used on up to 5 different sites. And you can avail it at just a $97.
The third version that costs you a $147 can be used on up to 15 websites. So depending on your requirement, you can choose the one that will be best for you.
All the versions come with all the features, unlimited free updates and a year of free support.
Final Thoughts About Headline Optimizer
Overall, the plugin is a brilliant one when it comes to choosing the perfect title that converts. Great features, user-friendly admin panel, very well documented – a fantastic plugin that offers great results.
However, we think it could have been the best choice had the price been a little reasonable. Also if you use the product on a relatively new site, you might have to wait for sometime before you conclude. Other than that, we don’t think there is much you can complain about the plugin. If you liked this Thrive Headline Optimizer Plugin review, please share your thoughts below.