12 Best Schema Markup Plugins for WordPress
Google has radically changed its approach when it comes to ranking sites. If you are someone who has witnessed Google in the past, know that it is possible to rank a site without putting much effort.
Things are different now. If you want to rank on Google, you need to have a well-structured site with high-quality content.
One of the ways to create a well-structured site is to use Schema Markup on your site.
In this article, we will go through the 12 best Schema Markup Plugins. First, we will learn about Schema and how Google utilizes the information to make sense of the site and then rank it.
There is no doubt that Schema improves your SERP and also brings more visitors to your site as you provide valuable information to the visitors. As a website owner, you should have no problem using Schema if you are using WordPress.
Let’s get started.
What is Schema and Schema Plugins?
Schema is defined as structured data that can be used by search engines like Google. The search engine utilizes it to generate rich snippets!
So, how do the rich snippets look like? Let’s search Google for the keyword “NordVPN Review.”
Both results above utilize Schema to showcase important information to the user. The first link simply shares the rating message to the search engine users. However, if you take a look at the 2nd one, you will see it shares plenty of information related to that VPN.
The user at that moment can learn a lot about the VPN in question and then decide which link he wants to visit. This way, providing the right set of information through schema can really improve the chance of a user clicking the link — improving traffic and also providing better CTR for the page in question.
Also read: Schema WordPress Theme Review
As you can see, it is a review type article, and information like rating, score, video streaming support, price, and other relevant information can really help highlight it.
The rich snippets cards ensure that the information is shown in the search result. As a webmaster, all you need to do so is add schema markup to your site and you are golden!
You can add Schema markup manually; however, that’s not an optimal approach. It can take quite some time to add Schema markup as you fiddle with the code while adding the individual tags.
And that’s where the Schema Plugins come in. You can use the WordPress Schema plugin to optimally add the relevant information — saving you precious time, effort and money.
A Contextual Approach For Search Engine
Search engines are not sentinel, which means that it is up to the webmaster to provide the necessary information so that it can provide human-readable information to the visitors. If you structure the content correctly, the search engine will find it easy to visualize the information and show it accordingly.
Search engines are coded to crawl sites and all they understand is code. So, it’s your job to ensure your site is coded in such a way that the search engine understands it.
Things To Look In Schema Markup Plugins
There are plenty of Schema markup plugins out there. And, not all of them are good. That’s why it is important to know the things before you make your decision. This will help you make the most out of your plugin, and help you optimize your site.
So, what things should you look for? Let’s list them below.
Schema Code Format
It is important to learn whether the plugin supports one of Google’s Structured Data Guidelines. These guidelines clearly state that the structured data shared by the site should have at least one of the given formats which includes RDFa, Microdata, and JSON-LD.
As a webmaster, your job is to verify if the plugin that you are going to use supports any of the above-mentioned code formats. If it doesn’t, then Google will not treat the page as smoothly as it will do so for other pages that sit within its guidelines. If you are looking to edit the structured data, then JSON-LD is the easiest format to tinker and play with.
Ease of use
As a user, it is important to check how easy it is for you to use the plugin. In this case, you should find it easy to work with the schema plugin. If you are just starting out with your blog, it is important to learn how the plugin will behave and work in the future. Clearly, you need to understand that schema is not programming, and if you give it some time, you should be able to make sense of it, and use it in your work.
The ease of use should be determined with the plugin’s interface and how it scales with time for both advanced and beginners.
Supported Schema Types
There are different types of Schema’s and that’s why you need to make sure that your plugin offers the Schema types that you need. There are different types of rich snippets and schemes which include Person, Reviews, Recipes, Book, Company, and so on!
So, if you are running a restaurant, you surely need the Recipe schema.
Plugin Developer Support
You should try to pick up a plugin that is supported by its developer in the long run. Any WordPress plugin requires constant updates and relevant bug fixes. If you are opting to build your site for the long term, it is always important to look, for this factor.
In most cases, premium plugins always plugins offer the right set of support and development to their customers. However, that doesn’t mean the free ones do not provide long-term support. Many free plugins offer good support as they are actively worked upon by talented developers and open source contributors.
To know if the plugin you are choosing provides good support, it is always a good idea to check out its long-term reviews. You may also want to check out the Frequently Asked Questions(FAQs) to learn the nature of their support.
As we mentioned before, managing a large site can be a daunting task. This means that you should look for a plugin that offers some sort of automation for adding schema to your pages or posts. The automation should be both on page-level or site-level, enabling you to make changes to the whole site when needed.
Custom Field Support
Lastly, you should look for schema plugins that have the option for adding custom fields. This way, you can create rich snippets your way and do not require the developer to add the option for you to everything there is a requirement. This feature can future-proof the plugin which means that you do not have to spend again on custom field support.
12 Best Schema Markup Plugins for WordPress
Schema Pro is yet another popular Schema markup WordPress plugin. It comes with a good set of features and is developed by the WPAstra team. It offers support for the majority of the schema markups. If you are a developer, you are bound to find it useful for your site.
Schema Pro provides a lot of features out of the box. It is user friendly and also comes with good support.
The first thing that you will notice is its custom field support which means that you can use the plugin accordingly without the need to wait for updates from the developer. Apart from that, it comes with the following features:
- JSON-LD support
- Responsive design support
- Markup automation
- Supports all post types
The plugin is constantly updated based on the google review. That’s why you will find all the latest format support. The user interface is also simple to use.
The pricing of Schema Pro is $79 — where you get access to all their products.
MyThemeShop’s WP Review is one of the finest Schema markup plugins out there. The plugin provides the right value to the sites that review things. So, if you are a site that relies on reviewing stuff, then the WP Review is for you.
It is a paid plugin and that’s why you can expect a decent amount of support from the developers. Also, it works great with different platforms and hence offers amazing out-of-box support. So, you can use the plugin on a review site, WooCommerce, and so on! The plugin comes with advanced plugin options which means you can configure it according to your requirement.
So, what makes the plugin special? Let’s go through its key features below.
- It comes with 19 Rich Snippets Types.
- Offers multiple rating system including percentage, thumbs, circle, and star.
- You can choose from 16 predefined designs.
- It is compatible with any WordPress theme.
- Google places Reviews and Yelp Reviews integrated.
- Comes with comparison table option.
- You can also activate the notification bar and popup.
- Mobile friendly.
- Speed optimized.
When it comes to pricing, you can get started with it from just $67 for one site. They also offer a free version which you can download from the WordPress.org repository.
If you are looking for a simple yet effective Schema plugin, then the Schema App Structured Data is a good place to start. It is developed by Hunch Manifest and is a well-known plugin. It is also supported by Neil Patel — one of the renowned SEO gurus out there.
With it, you get access to nine different Schema types. Each of these Schema types are useful and you will surely find something that fits your business. In case you are looking for more support, you need to check out their PRO version.
The feature-set of Schema App Structured Data are as below:
- Supports nine schema types
- JSON-LD output
- Offers subscription-based features including custom field support, multiple site support, WooCommerce integration and Wikidata & Wikipedia linking.
In terms of pricing, you can get access to the plugin through their subscription-based solution as it is a SaaS-based solution. You can get started for as low as $30 per month.
If you are looking for a Schema plugin that offers rich snippets for reviews and is also free, then WP Product Review is the perfect fit. It is a popular plugin with more than 30,000+ active installations. It is developed by Themeisle.
As it is a free plugin, it offers a limited form of features. For instance, you get access to the following features:
- Ability to add rich snippets to posts.
- You can also add a download button to posts
- Create top product review widget.
- Complete flexibility as you can edit colors as per your requirement.
- Free plugin.
- Ability to interact and respond with comments.
As it is a free plugin, there is no pricing associated with it.
WPSSO Core is yet another free plugin that you can try to meet your Schema rich snippets. It is developed by JS Morisset, and you can download the plugin for free from the online repository. You can use the plugin to add schema markup and meta tags for Google’s Knowledge Graph, Facebook and Google’s Rich Results.
In terms of features, it has to offer the following:
- Create a wrap-up widget
- Add rich snippets
- Download buttons for your posts
- Update colors
- Supports caching plugins
- Supports SEO
You also get the benefit of the PRO version. The premium version gives you access to more features. The basic price for one site is just $69. If you want to know more, then you can go ahead and check out their pricing page.
The next Schema markup plugin that we are going to discuss is the WP SEO Structured Data Schema. It follows the freemium plugin that means it offers both free and paid versions. Their free version is quite popular with over 40,000+ active installations. With the free version, you can add schema for up to 11 types.
The plugin is also relatively easy to use.
If you like what is on offer, then you may want to try its PRO version which offers more Schema markup types, and also the offer of auto-fill functionality. The auto-fill functionality ensures that you can use the plugin on a relatively large site.
So, the key features of WP SEO Structured Data Schema are as follows:
- The plugin is completed tested, so it works out of the box on most of the sites.
- It is regularly updated for new features and bug fixes.
- The Pro version supports extra schema markup, including TV episodes, Courses, movies, job postings, and so on!
- You can add multiple schemas for a single page
The WP SEO structured data plugin is priced decently compared to other paid plugins. For a single site, you only need to pay $49.
If you are using Gutenberg — the latest editor for WordPress, then you may need a block for adding or working with Schema. You can do so using the Ultimate Blocks. It is a Gutenberg blocks plugin that lets you create engaging content using the latest editor.
With it, you can set schema markup for three types, i.e., FAQs Schema, HowTo Schema, and Review Box.
The other blocks offered by Ultimate blocks include Call To Action, Social Share, Progress Bar, and so on!
There is no paid version for the plugin.
Another very useful and high-rated plugin for review is the StarCat Reviews. Once you install the plugin, it will detect and set up automatically on its first run. This also means that it can detect the posts on your site and then set the Schema Markup correctly for your site.
So, if you are running a review site and want to use schema, then StarCat Reviews is a good pick for you.
Some of the key features of StarCat Reviews include:
- Excellent WooCommerce integration with reminders and notifications.
- Attach photos to reviews.
- Users get the ability to upvote reviews.
- Offers search, sorting and filtering options for review listing.
- Add Pros and Cons to reviews.
- Offers nice comparison table.
The plugin comes with add-ons that need to be purchased.
The pricing starts from $39 per year for the personal bundle and $59 per year for the business bundle.
The ReviewX WooCommerce Sales is an excellent plugin for WooCommerce sites. It offers multi-criteria customer reviews. It allows the eCommerce site owners to enable rating for their product which in turn helps them to rank. The customers can also review the product, adding the necessary credibility to the site.
The key features offered by the plugin include
- Multi-criteria customers reviews
- Supports images, videos in the review
- Offers scheduling and automation for WooCommerce review
- Offers excellent integration for Oxygen, Easy Digital Download, Elementor, and so on!
- Gives your site the necessary SEO boost.
The Review X WooCommerce pierce starts from $41.
If you just started your site, and want to use a simple yet effective Schema plugin, then you should try out All in One Schema Rich Snippets.
It is quite a popular plugin with an active installation of 90,000+.
The plugin is available for free. The only disadvantage of using this plugin is that it doesn’t support automation. This means that you need to add schema markup manually to the pages.
The plugin is developed by Brainstorm Force, the same developer as Schema Pro.
The key features of All in One Schema Rich Snippets include:
- Ability to add schema markup for different types including Product, Review, Event, Software Application, Articles, Video and more!
- By adding Schema, you improve CTR for your site.
Another free plugin that you can use is Schema & Structured Data for AMP and WP. It lets you add Google Rich Snippets. It is a popular plugin with active installations of 60,000 plus.
It supports more than 35 schema markup types, including Local Businesses, News articles, Blog Posting, Products, Video Object, recipes, and much more! The plugin also lets you add conditional display fields.
The key features offered by the plugin include:
- Fully AMP Compatibility
- Advanced settings
- 35 Schema Types support
- Compatible with other plugins
- Offers Google review
It also has the premium version, which offers additional features including priority support, reviews, and much more!
The last plugin that we are going to discuss is WP Rich Snippets. It is a premium plugin that lets you add Schema markup. The plugin also comes with tons of extensions for additional features.
Some of the key features offered by WP Rich Snippets including:
- Translation ready
- Extensive documentation
- Support for Schema markup types
- Extensive documentation
- Offers tons of addons, including software specs, WooCommerce Reviews and Anonymous User Reviews
The pricing of WP Rich Snippets starts from $69 for one personal site license. If you need more licenses, you need to look at its plus plan at $99 for three site licenses and $199 for unlimited site licenses.
Best Schema Markup Plugins – Conclusion
This brings us to the end of our best WordPress Schema plugin. We went through some of the best schema plugins for WordPress available for free or utilizing the freemium pricing model. There were also some plugins that paid. As we discussed before, it is always a good idea to pick up a schema plugin that lets you manage automation and also let you add custom Schema markup types.
Next, your focus should be on ease-of-use and long support. Schema Pro is one of the plugins that offer all of these features. However, it is a paid plugin. In case if you are not open to paid options, you can try out the freemium plugin and then later upgrade to the premium version if you need to.
So, which WordPress Schema markup plugin are you going to use? Comment below and let us know.